12min chapter

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The Bagelization of America (encore)

Gastropod

CHAPTER

Unconventional Marketing and Bagel Making

Exploring unconventional marketing tactics used by bagel sellers, the myth around New York City bagels, and the process of making the perfect bagel, from dough mixing to boiling. The chapter delves into the industrialization of bagel production in America and the variety of unique bagel flavors introduced by companies like Lenders.

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