How I Built This with Guy Raz cover image

M.M.LaFleur: Sarah LaFleur

How I Built This with Guy Raz

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The Art of Fit and Funding

This chapter explores the nuances of designing well-fitted clothing, especially for working women, and the impact of fit on confidence and functionality. It chronicles the journey of launching a fashion brand through innovative trunk shows while overcoming manufacturing and fundraising challenges. Highlighting personal stories and grassroots marketing strategies, the chapter offers insights for entrepreneurs on securing investment and navigating the complexities of starting a business.

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