AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen
The Growth Hub Podcast
The Future of Demand Gen in B2B SaaS Marketing
Demand Gen is essentially where the B2B SaaS marketing playbook is going. The evolution of Demand Gen to me is quite interesting because really it's derived from a digital marketing title. And so I think that's why Demand Gen is almost always equivalent or perceived as paid marketing. It should be everything that your business is doing to leverage Demand, whether it's creating, converting, capturing any of the things in between.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode