Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen
The Growth Hub Podcast
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The Future of Demand Gen in B2B SaaS Marketing
Demand Gen is essentially where the B2B SaaS marketing playbook is going. The evolution of Demand Gen to me is quite interesting because really it's derived from a digital marketing title. And so I think that's why Demand Gen is almost always equivalent or perceived as paid marketing. It should be everything that your business is doing to leverage Demand, whether it's creating, converting, capturing any of the things in between.
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