The Role of the CMO in the Strategic Narrative of a Company

I wouldn't say that I don't work with the CMOs what I do is I make sure that the CEO is leading it and the CMO has a very important role to play as do leaders of other functional areas in the team. The process that I built and still honing over the years is really about trying to strike this balance where the CEO is authoring it but it's really based on the inputs and direction from the team.