The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

329: Hint: Building Customer Trust as an Early-Stage SaaS Startup - With Zak Holdsworth

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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SAS - 100 to 1000 Auto Magnitude?

A lot of our business started pivoting to word of mouth and kind of inbound remarketing, inbound referrals from either customers or partners. One of the strategies we deployed is we started partnering with other tech vendors that were serving the same community. And so even today, a lot of our small to medium-sized deals come inbound. It's a form of that referral pathway of an inbound lead that comes to us,. develops that relationship with us and then it converts to a customer.

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