The One That I Hilight for You Is a Stirring Emotion

The one hat that i would highli and ino, this is like asking you right to pick your favorite child. I mean, i know there are 12 principles that i love them all, and i hope everybody you know will explore them in the book. But the one that i would hilight for you is a stirring emotion. That's one of the 12 principles. One fundamental tenet of customer experience is that people's impressions of your business are going to largely be influenced by their rational, logical evaluation of the interaction.