Intro

This Week in Startups is brought to you by…

Oracle - Oracle Cloud Infrastructure, or OCI, is a single platform for your infrastructure, database, application development, and AI needs. Take a free test drive of OCI at https://www.oracle.com/twist.

DevSquad - Most dev agencies only offer developers. Why? Because product management is hard. Get an entire product team for the cost of one US developer plus 10% off at http://www.devsquad.com/twist.

LinkedIn Ads - To redeem a $100 LinkedIn ad credit and launch your first campaign, go to http://www.linkedin.com/thisweekinstartups

*

Todays show:

Will Guidara joins Jason to discuss the book Unreasonable Hospitality and how it relates to all businesses including startups (3:44), Will’s annual “The Welcome Conference” in NY (14:32), how the show The Bear lifted Will’s ‘NY street hotdog’ story and made it their own - which then led to his involvement with future seasons (36:19), and more!

*

Timestamps:

(0:00) Will Guidara of Unreasonable Hospitality joins Jason.

(3:44) Important premises from the book Unreasonable Hospitality and how it relates to all businesses including startups.

(6:26) Will explains how it felt to see parts from his book appear on the hit show The Bear.

(8:13) Iconic examples of hospitality and how it can turn customers into advocates for your brand.

(10:04) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist.

(11:08) Powerful examples of going above and beyond for your customer.

(14:32) Will’s annual “The Welcome Conference” in NY.

(20:57) DevSquad - Get an entire product team for the cost of one US developer plus 10% off at http://www.devsquad.com/twist

(22:13) Jason shares an anecdote of how he helps others.

(24:17) Will and Jason riff on interesting examples of unreasonable hospitality, including one that should exist for airplane passengers.

(30:44) LinkedIn Ads - Get a $100 LinkedIn ad credit at http://www.linkedin.com/thisweekinstartups

(32:12) A perspective shift that changes the value of call centers.

(36:03) How the show The Bear lifted Will’s ‘NY street hotdog’ story and made it their own - leading to his involvement for future seasons.

(40:21) Will feels that The Bear was able to craft and articulate his message spot on in one of their best episodes.

(42:22) How to gain from the addictive personality traits in the restaurant business.

(51:15) The “Chicken for Two” at the NoMad hotel.

(53:31) Breaking down the state of tipping culture and how its removal from Eleven Madison Park was highly successful.

*

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

*

Check out Unreasonable Hospitality: https://www.unreasonablehospitality.com/

Sign up for Will’s newsletter: https://www.unreasonablehospitality.com/newsletter

Check out “The Welcome Conference”: https://www.thewelcomeconference.com/

Check out Will’s hospitality agency “Thank You”: https://www.thankyou.nyc/

*

Follow Will:

X: https://x.com/wguidara

LinkedIn: https://www.linkedin.com/in/willguidara/

*

Follow Jason:

X: https://twitter.com/Jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

*

Thank you to our partners:

(10:04) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist.

(20:57) DevSquad - Get an entire product team for the cost of one US developer plus 10% off at http://www.devsquad.com/twist

(30:44) LinkedIn Ads - Get a $100 LinkedIn ad credit at http://www.linkedin.com/thisweekinstartups

*

Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

*

Check out Jason’s suite of newsletters: https://substack.com/@calacanis

*

Follow TWiST:

Substack: https://twistartups.substack.com

Twitter: https://twitter.com/TWiStartups

YouTube: https://www.youtube.com/thisweekin

Instagram: https://www.instagram.com/thisweekinstartups

TikTok: https://www.tiktok.com/@thisweekinstartups

*

Subscribe to the Founder University Podcast: https://www.founder.university/podcast