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476: Networking to Build Relationships and Win Commissions with Mark Elster of AOME Architects

Business of Architecture Podcast

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The Importance of Understanding Your Audience

Mark Schulder: "I long ago realized that design is the easy part of what we do" He says he's learned how to communicate in a short timeframe. A big part of it is becoming self consciously aware of what your audience is, he says. 'The moment you hear something else occurring differently ... then you can interact with them more productively and more engagingly'

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