The biggest issue that we were very scared about was installation. People don't install their thermistats. And i knew for a fact, and we all knew, that the number one friction point is going to be those installers. The installers will recommend whatever they're spiffed on, or whatever they get sales incntives for.
Tony Fadell led the teams that created the iPod, iPhone, and Nest Learning Thermostat. In his new book, “Build,” he shares everything he’s learned about building great companies and game-changing products.
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