#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty
Let's Talk Loyalty
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The Consumer Proposition for Vitality
Vitality is a program in the health insurance sector, which is called Vitality by a company called Discovery. And it's just one that I think takes a lot of boxes in terms of value for all stakeholders. A healthy person has a lower claims ratio, has the potential to continue making premium payments for so much longer. The fundamental behind that is someone who's healthy proactively manages their health and achieves very specific exercise goals.
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