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Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]
Invest Like the Best with Patrick O'Shaughnessy
The Swiss Army Knife
There's another aspect there, which i'll call the swiss army knife phenomenon. If you claim to do lots of different things, people are less likely to believe you than if you claim to be focused on one thing. I think adam smith failed to notice the second quality about the gains to specialization - that it creates much more reputation or vulnerability. We can trust people who focus much better than we can trust generalists....
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