3min chapter

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Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669

This Week in Startups

CHAPTER

D2C - The Origin Story

D2C currently is over 90% of our business. For the first two and a half years, it was 100%. That's where we build a world-class team. And that is in many ways what's lifting up our retail business. We're outperforming all these other cereals because of the D2C Halo and all of the online marketing we're doing.

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