5min chapter

Mind Pump: Raw Fitness Truth cover image

1825: Man Cheats Death & Builds Cold Plunge Business

Mind Pump: Raw Fitness Truth

CHAPTER

Are You Hearing the Most From Your Customers?

The cold actually increases or like readily available dopemine in our body, which is a fascinating thing. It's better than a cup of coffee, t really. For me, i get like this energy boost that lasts for a good four or five hours. The downstream impacts are we're just better humans. You have to be able to kind of weather the storm while it's in front of you. And lik, just internalize it. But then applying that same concept towards an ice bath will just destroy your mood. If I'm having physical pains and tightness and knots  you know, these things were building up my life. Ah, but now they've been cut off.

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