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How Much of Your Existing Audience Will Drive Your Event?
Free generally converts at about 35%, meaning if you think of your typical webinar or challenge, we don't expect more than 25 to 35% of the people who signed up to show up. The warmer your list, the more likely you are to have higher conversions. But I would really recommend not having a three day live event that's free. We want them to have the experience. And then ultimately spend enough time with us that they decide to spend more time with us like in the form of a high ticket offer.