SaaStr 600: Founder Confidential with HubSpot Founder and CTO Dharmesh Shah, & Founder and Executive Chairperson Brian Halligan
The Official SaaStr Podcast: SaaS | Founders | Investors
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How Does the Starter Brand Work?
We needed economic relief for about four and a half weeks. And it worked. The starter brand was really entire. So we're trying to make a platform sale. Don't just take pieces of the platform. And that worked incredibly well. Was that in that window where we thought the economy would collapse? Everyone needed a lever. You were a swoosh. You're a. All right, that deserves its own analysis and blog post of how that experiment worked.
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