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I'm a Consumer and a Creator
The model of individuals putting their attention to creators and also to media companies blend into the way that they're purchasing products. The catalyst to that is basically gonna be people seeing that these media individuals or people who have online public persona are kind of selling these products. And now you have more of an active choice that you say, okay, not only am I consuming this content and giving attention and time to this individual, now I'm choosing to support them financially.