16min chapter

Leading Transformational Change with Tobias Sturesson cover image

080. Melissa Daimler: Design Your Company Culture to Connect with Values, Strategy and Purpose

Leading Transformational Change with Tobias Sturesson

CHAPTER

Navigating Company Culture: Insights and Practices

Exploring the speaker's experiences with various company cultures, from iconic brands like Adobe and Twitter to unhealthy environments, emphasizing the importance of active behaviors over static values. The chapter discusses organizational culture as behavioral change at scale, promoting co-creation and dispelling myths, emphasizing daily practices like constructive debate to reinforce positive culture. Highlighting the need for defining observable and inclusive behaviors tied to values for a healthy culture and successful business outcomes.

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