Mary Long: Restaurants are different than factories in one simple way. She says there is still a human element to restaurants dining and ordering that consumers don't always want to eliminate completely. Technology will continue to help drive some of the growth, but it's always going to be a human first industry, she says.
Cola-flavored ketchup, Taco Bell’s musical for Mexican Pizza, and McDonald’s Grimace Shake are just some of the ways that food companies are fighting for your attention. But does social media buzz translate to long-term sales? Mary Long caught up with David Henkes, Senior Principal at Technomic and an expert on the food and beverage industry. They discuss: - What it takes to bring a new fast food product to market - How social media changed the restaurant industry - The challenge of automating a kitchen Companies discussed: YUM, MCD, PEP, WEN, CMG, SG Host: Mary Long Guest: David Henkes Producer: Ricky Mulvey Engineer: Rick Engdahl
Learn more about your ad choices. Visit megaphone.fm/adchoices