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Power of Referrals in Business Success
This chapter emphasizes the crucial role of word-of-mouth referrals in driving business growth, noting that a significant portion of revenue comes from customer recommendations. It explores strategies for enhancing customer service and community engagement to foster referrals, alongside the importance of adapting contractor membership programs to meet evolving homeowner expectations. The discussion also highlights the necessity of using data to improve service delivery and the optimistic outlook for future opportunities despite current economic challenges.