Why Do People Not Care About a Research Report That Is Too Polished?

I think this goes back to kind of the value for every person, you know, like, I think that people think data is interesting. What they care about is what should we do? Just tell us what to do. And so I think if you can really just share across your journey what every person on your team needs, it has as much value as that final product deck. Right. So, so yes, I mean, this is what we see in our research too. I mean, one of the the clear benefits of having these right alongs,. Like just having people in the sessions and seeing things and getting engaged that actually increases the number of people that will read that report when