3min chapter

Behind the Craft cover image

This Will Make You Rethink Your Product and Career in 2025 | Sachin Rekhi (Notejoy)

Behind the Craft

CHAPTER

Mastering Customer Discovery to Avoid Common Pitfalls

This chapter emphasizes the critical role of effective customer discovery in product development, warning against confirmation bias that can mislead entrepreneurs. It offers strategies for gathering authentic customer feedback and prioritizing problems to assess user commitment and product viability.

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