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Selling Uncommon, the death of advertising and a British original - Nils Leonard

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The Threat to Creative Industries

I hope we're really going to see a new movement, a new renaissance, particularly in the UK. I think we fucking need it of radical creativity. Once you're free, once you realize you simply cannot make money anymore from the Gulf. All you've got is that and you're in a race to be more original, more new, more differentiated, more disruptive. Surely that's just going to create a massive amount of new companies and intense. That's my dream anyway. It's really weird. I've gone on a weird journey with AI going," he says.

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