36 | Nail Your Sales Call With Five Steps
The Obvious Choice
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How Do We Want Friends and Influence People?
There are aspects of the script that you should either memorize or like have on a piece of paper in front of you. And then there are aspects where you really want to be listening to them and asking questions and then writing them down. The transition statements are what give the call structure and they're what keep you in control. Don't assume that you understand your client's problem before gathering evidence. Instead, be skeptical, be curious, and go deeper.
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