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How to Balance Empathy and Accountability with Maria Ross

Entrepreneurs on Fire

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Empathy: The Key to Business Success

This chapter explores the vital role of empathy in the business world, showcasing it as a critical skill that enhances decision-making and customer loyalty. Through a case study of REI's 'Opt Outside' campaign, the discussion illustrates how empathetic leadership can drive innovation and retention, particularly among younger consumers.

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