Ep 87: Craig Somerville, Managing Director at The Reload Group on selling an agency
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How to Grind a Strategic Acquisition Partner
Hardy Grant at a parent company is both a publishing and media network, if you want to look at it that way. And in that group there was already agencies doing PR, content marketing, video production, those sorts of things. But what was missing from that network at that point was I suppose a digital capability. So strategically we were sort of a good fit, I think, for them.
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