S2 E36 - Why You Should Be Using Zero Click Content In Your Paid Media
Stacking Growth | The B2B Marketing Podcast
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How to Give Away That Value
The same approach that you're talking through here with zero click content, zero click organic content can be applied to paid media and advertisements. The mindset shift there is like the key. Once you start dabbling in this, kind of learning what your audience likes and resonates with, then they have that trust with you. And so once you do get that click, you're likely gonna see more engagement, more time on site,. Maybe some more of those types of metrics that you would typically measure from website click behavior.
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