4min chapter

On Brand with ALF & Rory Sutherland cover image

Beelivery: Rory explores the phenomenon of the grocery home delivery service

On Brand with ALF & Rory Sutherland

CHAPTER

How Do You Make Money Tea?

We focus on how to drive down the delivery cost as low as possible. 87% of our orders actually are profitable. Do the fees vary with distance? Yes, because that's a weird one - i've never understood why they do it like that. You just have a simple, binary radius of delivery, and you don't offer anybody the option of paying a bit more to go half fom it's completty crazy.

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