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Introducing The Journal: Trillion Dollar Shot

Science Vs

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The Launch and Marketing of Ozempic

This chapter details the launch of the drug Ozempic in the US in 2018, focusing on Novo Nordisk's marketing strategies, including a catchy jingle to increase awareness. It also explores the off-label usage of Ozempic for weight loss, the challenges associated with this practice, and the caution expressed by industry leaders about promoting the obesity effect of GLP1 drugs.

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