11min chapter

Science Vs cover image

Introducing The Journal: Trillion Dollar Shot

Science Vs

CHAPTER

The Launch and Marketing of Ozempic

This chapter details the launch of the drug Ozempic in the US in 2018, focusing on Novo Nordisk's marketing strategies, including a catchy jingle to increase awareness. It also explores the off-label usage of Ozempic for weight loss, the challenges associated with this practice, and the caution expressed by industry leaders about promoting the obesity effect of GLP1 drugs.

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