The Muscle Memory of Gold Setting

What is the best book on negotiation you've ever read?

Many business readers who have read Never Split the Difference by Chris Voss would probably pick that title.

What if I said there is another title that's far more practical, ideas that you can put into practice right now? That book is Negotiation Simplified by Jim Reiman.
 
In this fast-paced conversation, we talk about the core four concepts of negotiating, the best discussion I've ever read about goals in the context of negotiating, and the 3 classes of people we have to consider in any negotiating process, Also, we hit on how to deal with bullies in the negotiating process.