The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)
Growth Marketing Today
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What's Your Advice to VPs of Marketing?
Marketing is a "massive, massive category," she says. Her advice to marketers who aspire to be VP of marketing one day: Get a goal and have a plan. Don't wait for things to happen to you; just think about what you want and find the steps to get there. You don't have to be best friends with them, but you, the company you keep has a lot to do with it.
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