Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs
Grow & Tell
Scaling Sales at League and Shopify
This chapter explores the speaker's journey in leading sales at League, a health insurance startup, focusing on the challenges of building a sales motion from scratch amidst a pivot and the quest for product-market fit. It also discusses their experiences at Shopify in developing an integrated point-of-sale system and adapting to market changes during the pandemic. Key themes include the balance of aligning buyer interests with company aspirations, and the strategic evolution of sales teams in a competitive landscape.
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