2min chapter

Understand cover image

The UK Election: 7. What can polling predict?

Understand

CHAPTER

Exploring the Significance of Opinion Polling in Politics

A discussion on the significance of opinion polling in politics, including a personal anecdote from the 2014 Scottish independence referendum. The guest, a professor at Oxford University and President of the British Polling Council, sheds light on the council's efforts to maintain transparency and accountability in political polling.

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