How Do We Test and Prototype With a Business?

i remember when i first joined a one piece of context is, back back in those days, the business design discipline was still pretty new. Business desenter can think about how to o use a creative approach to thinking about competition, strategy, the product itself. Andof the best business design as integrated with the other disciplines. So whether that's design research or graphic design, interaction design, engineering,. all of it, i think it's just another complement and another lens that the idea brings to problem solving.