Frank Perdue is one of the names we tend to associate with the rise of chicken. His innovation was that he basically branded chicken. He went on TV and sold his brand of Perdue chicken. I thought my Perdue fresh cornie scheme hand was tender like no rock corny scheme hand. So I decided to see if I was right. If you thought a frozen rye corny Scheme hand made good eating, where did you taste the one that doesn't come frozen like a rock?
Americans love beef, and always have. But when it comes to the meat they actually choose to eat, chicken takes the crown. Bloomberg’s Matt Townsend and Leslie Patton join this episode to explain how poultry came to dominate the American diet. And historian Emelyn Rude shares what the past can tell us about where the industry goes from here.
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