AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Luxury Brands and E-Commerce Disruption
This chapter examines the declining performance of Louis Vuitton compared to Hermes while spotlighting the rise of the popular Chinese e-commerce app Temu among Gen Z. The implications of potential tariffs on Chinese imports and their impact on Temu's pricing strategies in the U.S. market are also discussed.