Evolving Landscape of Climbing in Professional Career and Social Media

The chapter delves into the challenges and opportunities faced in a professional climbing career, including discussions on sponsorships, social media presence, and the importance of self-promotion. They explore the shift towards self-promotion in climbing culture on social media platforms, emphasizing the need for long-lasting, inspiring content over short-term metrics. The conversation also touches on the balance between traditional and modern marketing strategies, showcasing the emotion and backstory behind climbing to cater to the growing climbing community.