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325: Data Talks: The Importance of Focusing on One Market - with Stefan Lavén

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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The Value of Using a Segment Builder

We actually had pretty good growth with customers during during that period. It was fairly easy. We were, we did one smart thing. So since we didn't have am enough, big of a team, so we needed to find out, like, figure out, how do we collect? And then put it into in dash pords, like sort of dashports. In those dashboards, you could start creating segments and then exporting those backthe the to the marketing automation. The value was that you could actually very easily from going from getting an insight, doing the analyzing of of your customers, and then right there and then creating segments from that. I can create a new segment and just

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