#137 - Playbook: Cold Calling Playbook Part 2
30 Minutes to President's Club | No-Nonsense Sales
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The Herd the Name Took Around Opener
The permission based opener is designed to put context and what I know about you at the front end of the opener. If they say, no, I haven't heard your name tossed around, that's a cold call. You shouldn't tell people what you do because customers aren't looking for a product or service when they're getting cold called. Your customer is doing a job and they are dealing with a whole host of problems that your product or service is equipped to help with.
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