Ep. 53: What I Learned Running 10k in Ads in 30 Days
Print On Demand Playbook
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Meta's New Advertising Feature and Social Commerce
This chapter explores Meta's recently launched advertising feature, Websites and Shops, and its implications for businesses in enhancing the shopping experience on social platforms. It highlights the effects of data privacy changes, particularly the iOS 14 update, on advertising performance and conversion tracking. The discussion emphasizes the benefits of in-app purchases and how this new feature can help advertisers optimize their strategies amidst evolving privacy regulations.
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Transcript
