6 ways to persuade
Lessons & Ideas
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Persuasion Is a Powerful and Learnable Skill
The big idea is that persuasion is a powerful and learnable skill. And there's six fundamental persuasion principles. Those are liking, reciprocity, social proof, consistency, authority, and scarcity. So I'm just going to give you an overview of all six, and then give you a few examples of each one as we go.
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