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6 ways to persuade
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Persuasion Is a Powerful and Learnable Skill
The big idea is that persuasion is a powerful and learnable skill. And there's six fundamental persuasion principles. Those are liking, reciprocity, social proof, consistency, authority, and scarcity. So I'm just going to give you an overview of all six, and then give you a few examples of each one as we go.
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Listen to the best highlights from the podcasts you love and dive into the full episode