Jonathan levave is the king philanthropis professor of marketing at the g s b. He studies the contextual factors that influence people's choices and judgments. Jonathan conducted research involving judges in their sentencing. When prisoners have completed two thirds of their sentence, they're automatically eligible for parole. To day we'll explore our audiences decision making and communication.
“You’re not going to hit the mark with everybody, but you still need to be mindful of everybody,” says Jonathan Levav, the King Philanthropies Professor of Marketing. “That’s critical to create an environment where communication is effective.”
In this podcast episode, Levav sits down with podcast host Matt Abrahams to talk about the science behind decision fatigue, how to lead effectively while working from home, and how to create the right company culture both in the office and online. The right communication, Levav says, fosters an environment for creativity, innovation, and collaboration. “How can you encourage those serendipitous conversations that tend to happen in person?”
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