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B to B - What's the Difference?
Consumer has been leading the chart on what to do for ten years. Many of these tactics and strategies are now being adopted by b to b companies. The benefit of b to b is you typically have much high alto b. So you can spend, you can be a lot more creative onla marketing. In many cases, social proof is critical because it's relatively easy to understand how companies make decisions about their product. And i was one of the first users of b tob even though I wasn't an expert in sas but there were plenty of people who could learn from my experience.