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19min chapter
208. Gyi Tsakalakis, AttorneySync — Toolkit: Generate More Leads, Marketing Flywheel Best Practices
Personal Injury Mastermind
Challenges and Opportunities in the Digital Marketing and Legal Space
The speaker discusses their educational background in philosophy and law, their experience working at a plaintiff's firm, and the genesis of their company. They talk about the challenges they faced in lead generation, the skepticism towards using the internet to hire lawyers, and the opportunities they saw in the digital marketing and legal space. They also mention the importance of SEO and the three key areas: links, technical website optimization, and content.
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