Growing Profitability ft. Chris Lutz of Duke Cannon
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
Evolution of Branding Strategies for Men's Grooming Products
This chapter delves into the origin and evolution of the Duke Cannon brand, emphasizing their focused product lineup and expansion into different retail markets. It discusses the brand's unique approach to storytelling in product design and marketing, highlighting the shift towards profitability and authentic messaging in advertising strategies. The conversation also explores the challenges of measuring advertising impact, creating authentic content, and resonating with customers on an identity level.
Transcript
Play full episode
