3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

The Emotional Journey of Buying and Selling

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Ark of the Sale, the Four Conversations

The ark of the sale, the four conversations and how we need to understand where we are in that when you say risk seeking, you mean greater openness to risk. That's what you mean by that. Bright and this goes to something you've talked about quite a bit and done a lot of research and writing about. And basically the ark of The Four Conversations: How Do We Deal With Risk? By David Bright is published by Simon & Schuster at £7.99 per book (including Kindle). To order your copy click here.

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