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The Seven Steps to Value Creation
The seventh step to value creation is the big idea. Big ideas are found By hunting for them and making them your own right all of the all of my newsletters and everything I keep a database of big ideas when i'm scrolling twitter and a tweet sticks out to meI copy paste that into notion when I read something in a book I highlight it and the notion connected to read wise Uploads it to notion and I can refer to those at any time Right you need a place to capture ideas because then you use those ideas And sprinkle them throughout your newsletters and landing pages. The eighth and final step of value creation is a risk reversal and end result. It's what's going to help you close