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221 - Beef: Production, Genetics, and Perspective from 2 Ranchers

The Business of Agriculture Podcast

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What Have You Done Wrong?

The beef industry has made a few mistakes about what they thought the customers should just be happy receiving for. The consumer never said, i want a huge carcass, right? Right? They didn't say, i want o, i want 16 inch rubi no. Was that the only mistake we've made in the beef production business? Oh, heavens no. Give me a couple of others. All right, kick a back ortor randy, i your thinkg about mistakes. What have you done wrong? Someting. Its always important. And what have you done right with this operation? You've been here for 15 years. You kind of started from scratch. That's

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