The Evolution of a Business Platform

Think of the types of platforms that we describe in the book and spend a lot of time on, think of those as a business platform. And then that definition of a business platform will become incredibly important to kind of help with the mapping. We'll dig into that I hope today in kind of our conversation about how you might think about the value kind of evolution,. especially in B2B, from kind of conception, launch, growth, maturity.