Winning the Challenger Sale cover image

#2 The Introduction

Winning the Challenger Sale

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How to Be a Successful Seller When Asked About Pricing

Selling is a place where sellers have far more control over the frequency, which we get asked that question in conversation. In my view, like, when I look at my first calls with customers, if I'm discussing price, it's not to say that discussing prices a bad thing. If someone asks me, I'm always going to answer the question and give them a range. But that almost tells me that I've made that first call far too much about me and my stuff and far too little about the problem.

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