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#12: Gentry Underwood on collective intelligence and building Mailbox into a $100M email app

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The Power of Collective Intelligence in Design

This chapter explores the significance of working in a group setting for design, emphasizing the impact and efficiency of collective intelligence. It discusses the role of ego in design work and the benefits of checking ego at the door. The chapter also highlights the importance of constructive criticism, the process of bringing a product to life, the concept of naively obvious design, and the importance of simplicity and collaboration in design.

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